Get the Most Out of Facebook Ad Manager
With the recent release of Facebook’s new ad manager, it can be overwhelming to make sense of how best to use it to reach your target audience while getting the most bang for your buck. But don’t worry! We’re here to help you get started with Facebook Ad Manager! In this article, we’ll cover some of the basics, then share some tips and tricks on how to get the most out of your Facebook ad spend. So let’s get started!
Before you do anything, you need to know what your objectives are. What are you trying to achieve with your ad campaign? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know your objectives, you can start setting up your campaign in Facebook Ad Manager. The first step is to define your marketing goals.
For example, if you’re a b2b company looking for new customers and want to get more page likes on Facebook, then you would use the Page Likes objective. On the other hand, if you’re a content marketer and want to generate traffic from Facebook, then you would use Website Clicks. Now that you’ve chosen your objective, it’s time to set up your audience. The best way to do this is by defining who will see your ads and where they’ll be most effective based on the product or service being advertised.
You could also advertise broadly by targeting men aged 18-25 within a 10-mile radius of your business location as an example. Now it’s time to choose an advertisement type and figure out which ad size works best for you! There are four types: News Feed Ads, Right Column Ads, Sponsored Stories Ads, and Mobile Ads.
Know your audience:
Before you launch a campaign on any platform, it’s important that you know who your target audience is. That way, you can create content and ads that speak directly to them. When it comes to using Facebook Ad Manager, this is especially important because there are so many different targeting options available.
If you don’t take the time to understand who you’re trying to reach, you could end up wasting a lot of money on ads that no one will ever see. There’s a difference between b2b marketing (targeting other businesses) and content marketing (targeting individual consumers).
To find out which type of advertising would be best for your business, use the advanced search function in Ad marketing. From there, you’ll be able to narrow down potential audiences by location, age group, language, gender or education level.
Separate your campaigns by goals:
You can use Facebook Ad Manager to create and track campaigns based on specific goals. For example, you might want to create a campaign to increase brand awareness or to get people to click on your website. By separating your campaigns by goals, you can more easily track and measure your results. To figure out which type of ad is most effective for your goal, you should set up different types of ads (e.g., sponsored posts vs. boosted posts) and run them simultaneously for a few days to see which one gets the best results.
For tips on how to get started with Facebook Ads, check out our blog post: The Ultimate Guide to Getting Started with Facebook Ads.
Look for patterns in behavior:
When it comes to Ad marketing, looking for patterns in behavior is key. By understanding how people interact with your ads, you can make adjustments to improve your results. For example, if you notice that people are clicking on your ad but not taking the desired action, you can change your call-to-action or targeting options. You can also try different copy and design elements to see what will work best. Keep tweaking until you find something that resonates with your audience. Then compare the data from one approach against another to see which gets better engagement.
Create ads that appeal to specific people (lookalike audiences):
Lookalike audiences are a great way to target ads on Facebook because you can create an audience that is similar to your current customer base. This ensures that your ads are being seen by people who are more likely to be interested in what you’re selling.
- To create a lookalike audience, go to the Audiences section of Facebook Ad Manager and click on the Create Audience button. Then, select Lookalike Audience from the drop-down menu.
- Click Next and then enter a country or territory for the audience (e.g., United States) and leave Include existing customers unchecked.
- Choose a percentage for how much your new audience should overlap with your original one (e.g., 90 percent).
- Click Create Audience. After this, choose which product or service category you want to advertise.
Use retargeting with caution (it’s not always successful):
You’ve probably been retargeted before–that’s when you see ads from products you’ve already looked at online. While this can be effective in some cases, it can also be annoying, and even creepy, if not done right. When using retargeting as part of your Facebook ad strategy, make sure you’re clear about what you’re trying to achieve and who your target audience is. Otherwise, you run the risk of turning people off rather than winning them over.
It’s always a good idea to read up on tips for retargeting so that you don’t make any major mistakes that could hurt your campaign or ruin your brand image. If you want to get started with retargeting,
there are two basic things you need: a conversion pixel and an ad set.
- The conversion pixel tracks which customers have bought something after they clicked on one of your ads;
- Then, with the help of the Pixel ID field in your ad set, Facebook will show those customers more advertisements related to their purchase (and yes, they’ll know who’s doing the targeting).
Create an ad set with a set budget, rather than auto-optimizing:
When you create an ad set, you can choose to set a budget manually or have Facebook optimize your ad delivery to get the most out of your budget. We recommend setting a manual budget to get started. This way, you can get a feel for how much you want to spend on each ad set and have more control over your overall spending. Plus, you can always change your mind and let Facebook optimize your delivery later on!
- To learn more about this feature and other best practices for Facebook Ads Manager, read our guide here.
- To view your ads, head to Audience > Overview > Campaigns > Ads:
- All Campaigns with Active Spend will be shown under this tab in their own tabs.
- You’ll see impressions and clicks for all active campaigns across all active ad sets within that campaign at the top of the page.
Overall, Facebook Ad Manager is a powerful tool that can help you create and track your advertising campaigns. When used correctly, it can save you time and money while helping you reach your target audience. After setting up your account, start by creating an ad campaign. To do this, you’ll need to choose your budget and goals for the campaign. Be sure to include clear targeting criteria so that only those who are most likely to respond will see your ads. Once everything is set up, just sit back and watch as those ads come rolling in!
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